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Instagram Turns You Into An Ad

Posted 18 Dec 2012 | One Comment | 4,769 views

Instagram is about to update their Terms of Service. While new terms state that individual users own their content, user must agree to allow Instagram to use your likeness or photos for sponsored content or promotions (read “ads”). There’s a big difference between selling ads round a photo and selling the photo itself for an ad. What ads will you get associated with?

 

From the updated Terms of Service:
Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.

One Comment »

  • stickman (author) said:

    Kevin Systrom, cofounder of Instagram, says that “legal documents are easy to misinterpret” in a response to all the press about the terms of service change. Hopefully they get the new terms updated to be less confusing.
    http://blog.instagram.com/post/38252135408/thank-you-and-were-listening

    From the response:
    “Instead it was interpreted by many that we were going to sell your photos to others without any compensation.”

    From the updated terms of service:
    “you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you.”