Home » In Other News

CA SB761 Opposition

Posted 7 May 2011 | Comments Off on CA SB761 Opposition | 2,333 views

Ars Technica has a writeup on the advertising industry’s opposition to California Senate Bill 761. SB761 is California’s Do Not Track bill which requires advertisers not to track web users if they opt out. The letter is signed by Google, the MPAA, Time Warner Cable, Allstate, surprisingly the Privacy & Security Coalition, and several other groups. The signers argue that the bill is unnecessary and will harm the economy. They also argue that web users won’t be secure if they can’t track them. Really?

The bill would have sweeping, negative implications for security in a broad range of contexts, including health care, financial services, retail fraud and online safety.

Unlike their other arguments, the signers do not provide any examples of how this will come to be. They just make the assertion.

Comments are closed.